The Pronoia Effect

The Single Shift That Changes Everything

Coming September 1, 2026

By Brooke Hall

She built it. She lost it. What she found set her free.

“Forgiveness is difficult work, but it's the first step on the way to generous contribution and a chance to be fully awake and alive. Brooke's book is an epic poem, a journey and a practice."

— Seth Godin, Author, The Practice

A bold new lens on ambition, identity, and the unexpected gift of losing it all.

I founded a citywide festival that drew 400,000 visitors in its first year, generated $33.8 million in economic impact, and was broadcast around the world. Then I lost it.

The Pronoia Effect is the story I carried out of the fire. The building, the breaking, and the single shift in perception that turned the collapse into the awakening.

Part memoir, part spiritual reckoning. The book culminates in a practical framework for living with pronoia, the radical belief that life is unfolding for your greatest growth, even when it doesn't look that way. It closes with an original practice to begin your own transformation.

This book is for anyone who has been broken open by loss and suspects the breaking might have been the point.