Brooke Hall
Author. Entrepreneur. Creator.
Brooke Hall builds things at the intersection of creativity, community, and emerging technology. Over two decades, that work has taken the shape of a citywide festival, innovation conferences, cultural campaigns, an arts magazine, a creative agency, and a book.
A life of
making things.
An arts magazine.
A citywide festival.
A creative agency.
And now, a memoir.
She co-founded What Weekly, an arts and innovation magazine that documented arts and culture in Baltimore, and Light City, America’s first international light and music festival, which drew over 400,000 visitors and generated $33.8 million in economic impact in its inaugural year.
She is the founder of What Works Studio, a creative agency working with ambitious organizations on campaigns that move people. Her work has been featured by CNN, The Guardian, New York Magazine, Fast Company, and National Geographic.
She is a Salzburg Global Fellow and a certified meditation teacher trained by Jack Kornfield and Tara Brach. She lives in Encinitas, California.
Her first book, The Pronoia Effect, tells the story of building something extraordinary, a public collapse, and the single shift that changes everything.
“An outstanding contributor to the vibrant cultural scene in Baltimore.”
Four things
she built.
- Innovator of the YearThe Daily Record, 2016
- 25 Women to WatchThe Baltimore Sun, 2016
- 40 Under 40Baltimore Business Journal, 2016
- Brava Top Female CEO AwardSmartCEO Magazine, 2016
- Downtown Baltimore AwardDowntown Partnership of Baltimore, 2016
- Bloomberg Public Art Challenge FinalistBloomberg Philanthropies, 2014
- Social Innovation AwardBaltimore Social Innovation Journal, 2014
- Best New Magazine: What WeeklyBaltimore Magazine, 2011
- Young Cultural Innovators FellowSalzburg Global Seminar
- Social Innovation FellowWarnock Foundation
- 99U FellowAdobe
- Board MemberDowntown Partnership of Baltimore
- Founding ChairLight City Innovation Committee
- Board PresidentHistoric Charles Street Association
CNN · The New York Times · The Guardian · New York Magazine · Fast Company · National Geographic · The Baltimore Sun
Media kit & press ↗