Read the first chapter.

The Pronoia Effect is a true story about building something extraordinary, losing it publicly, and the shift in how I saw everything that came after. It comes out October 6.

“Poetic, interesting and in the end very wise.” —Jack Kornfield, author of A Path with Heart

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Early Praise

Forgiveness is difficult work, but it's the first step on the way to generous contribution and a chance to be fully awake and alive. Brooke's book is an epic poem, a journey and a practice.

Seth Godin, author of The Practice

In The Pronoia Effect, author Brooke Hall traces the unraveling of the life she fought to control—and the quiet, radical shift that followed when she finally let go. What emerges is a deeply personal exploration of trust, showing how everything can change when we stop resisting reality and begin to move with it.

Debbie Millman, host of Design Matters podcast and author of Why Design Matters